How would it feel to be known by initials, by your brand, the RH effect, the H.D. effect, the FDR effect, the E.T. effect? RH broadcasts beauty, celebrates craft. RH letters salute artisanal, handmade, grains and knots present the individual, the unique, reveal the caring process RH promises. I wonder if I could scratch initials, mine, upon those rich crafted planks. Might I autograph and ultimately claim the table? Could I be known only as who I initial myself to be? Will there be no other signature needed? No other description, just this RH effect, clean lines, visible grain, simplicity, warm minimalism, this mix makes RH interesting and soothing, akin to my words, both of us will calm you, complete you, RH and my mix of hard surfaces soft textures, instant visual interest, a feeling of quiet luxury, how you find yourself feeling as this poem ends, probably not even needing me to sign it.